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UMG restructures, unifying units under ‘one nordic’ model

Universal Music Nordics is introducing a new “One Nordic” operating model, bringing its businesses in Denmark, Norway, Sweden, Finland and the Baltics together in one regional structure.

The new setup is designed to strengthen collaboration, share expertise across markets and create greater impact for artists and fans. The organisation will be centered around four integrated business areas: Recorded Music, Live Entertainment, Artist Management and D2C.

United Stage will continue as the Live Entertainment division under the leadership of Jimmi Riise, with a focus on strengthening connections between artists and audiences across the Nordic region.

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United Stage Expands with New Office in Finland

United Stage Expands with New Office in Finland

Stockholm, Sweden – January 11, 2024 – United Stage, Scandinavia's premier touring production company and artist agency, is advancing its footprint by inaugurating a new office in Finland.United Stage's expansion into Finland complements their existing offices in Norway, Sweden, Denmark, and Estonia within the Nordic region.Formerly recognized as HH Agency in Finland, the agency is rebranding to United Stage with Henrik Hagnäs spearheading operations.HH Agency is an independent company specialized in international bookings in Finland, and its proprietor Henrik Hagnäs has been an active agent in the domestic market for over five years. As a dynamic entrepreneur in the event industry, Hagnäs has booked major festivals and clubs, and has successfully managed the BigDay festival in Vaasa.Jimmi Riise, Nordic CED at United Stage, remarks:  “This expansion aligns with our overall growth strategy, and more importantly our focus on securing the best foundation for our artists and their career within the live market. I will be looking forward to welcome Henrik to our team.” Markus Wiking, VP Nordic Business Development at United Stage, continues;  ”Establishing ourselves in Finland is a crucial component to our strategy to offer Nordic artists expanded performance opportunities beyond their home markets. Having achieved successful collaborations with both local and international artists, Henrik is the ideal person for our venture into the Finnish market.” Henrik Hagnäs, in charge of United Stage Finland, adds: “It is an honor to be part of the United Stage family and to provide our artists with a broader platform for their performances. We look forward to strengthening the bonds between Finnish and Nordic artists through this expansion.” United Stage currently represents over 300 artists and produces more than 5000 concerts annually. Through the establishment in Finland, United Stage aims to further develope and promote the dynamic music industry in the Nordics.For more information and inquiries, please contact: henrik@unitedstage.fi ### About United StageUnited Stage is the preeminent touring production company and artist agency in Scandinavia for today’s and tomorrow’s stars. We work passionately to promote and support artists through our extensive network and expertise in the music industry.
We are proud to present: United Stage Group

We are proud to present: United Stage Group

United Stage & Copenhagen Music launch United Stage Group, the leading pan-nordic music agency Nordic live agencies United Stage Sweden, United Stage Norway and Copenhagen Music, today announce a strategic merger, launching United Stage Group, a pan-Nordic touring company for established and upcoming artists. Leading Danish live agency Copenhagen Music will merge its booking agency business with United Stage Norway and the largest independent Swedish live agency, United Stage Sweden, unifying the three companies as the region’s premier agency, United Stage Group. United Stage currently represents approximately 250 artists and produces more than 3,000 events a year in Sweden and Norway, with artists such as Lars Winnerbäck, Darin, Melissa Horn, bob hund, Junior Brielle, Danny Saucedo, Smith & Tell and more. Besides working as an agency, tour producer and promoter, United Stage also handles artist management for over 20 artists and produces numerous corporate events yearly. The merger between United Stage and Copenhagen Music, now includes the established Danish market as a natural extension. President and founder of United Stage AB, Anders Larsson explains: “At United Stage we have a simple philosophy that has pushed us forward since the beginning. We believe in the magic of the meeting between an artist and an audience. As a market leader in Sweden, and on the rise in Norway, we have strived to broaden the market for our artists to a Nordic platform for several years. With this strategic merger we are now launching the best possible structure for a strong Nordic business. This will benefit our staff in their daily work, our partners and, above all, our artists who are always most important to us – the center of the entire organization. I am very much looking forward to the collaboration with Copenhagen Music and our joint effort to build the Nordic region's best artist company.”   A strengthened nordic collaboration Established in 2008, Copenhagen Music has quickly claimed its position as the leading live agency in Denmark, working with artists such as Lukas Graham, Rasmus Seebach, Suspekt and Medina. Copenhagen Music also offers their artists and services for corporate events, providing companies such as Novo Nordisk, Rema 1000, COOP, Salling Group and Bestseller with branded music experiences. The merger between United Stage and Copenhagen Music will strengthen both companies’ ability to set up shows across the Nordics. In Denmark, Copenhagen Music will oversee all touring activities for artists signed to United Stage and vice versa. Copenhagen Music will still do business under the same name, but with the addition of “part of United Stage Group”. Jimmi Riise will step up from Managing Director of Copenhagen Music to his new role as Nordic Chief Executive Officer, United Stage Group. Jimmi Riise, Nordic CEO, United Stage Group adds: “This merger between United Stage and Copenhagen Music is a phenomenal mashup that will pave the way for a creative flow between Sweden, Norway and Denmark. United Stage has often been our go-to partner in Norway and Sweden, and I strongly admire the business Anders and his team have built over the past 30 years.” Riise concludes: “This partnership will give us both the necessary scale and scope to bring our respective artists beyond local venues and introduce them to new fans and experiences across the Nordics. Teaming up with United Stage is the logical next step for both our companies, and we look forward to creating shows and tours together. Most importantly this new structure will give us the ability to support and develop artists careers even further and help build stronger artist brands across the Nordic region. Let the music play!”